{"id":1982,"date":"2026-08-28T04:06:00","date_gmt":"2026-08-28T09:06:00","guid":{"rendered":"https:\/\/locusterribilis.com\/?p=1982"},"modified":"2026-08-14T14:35:57","modified_gmt":"2026-08-14T19:35:57","slug":"10-4-materia-prima","status":"publish","type":"post","link":"https:\/\/locusterribilis.com\/en\/2026\/08\/28\/10-4-materia-prima\/","title":{"rendered":"\u00a7\u00a010.4. Raw Material"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">In time, the Strangefolk found their way into the higher reaches of the mountain<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">And it was there that they found the caves of unimaginable sincerity and beauty<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">By chance, they stumbled upon the place where all good souls come to rest<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em><br>Gorillaz feat. Dennis Hopper, <em>Fire Coming Out of the Monkey\u2019s Head<\/em><\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The situation that turns Google\u2019s users into the raw material of its valorization cycle begins with a state of exception (<a href=\"https:\/\/locusterribilis.com\/en\/2025\/12\/18\/\u00a7-0-9-el-umbral-y-la-ley\/\" data-type=\"post\" data-id=\"158\" target=\"_self\">0.9<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2025\/12\/18\/\u00a7-0-10-excepcion\/\" data-type=\"post\" data-id=\"165\" target=\"_self\">0.10<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/06\/22\/\u00a7-7-25-corral\/\" data-type=\"post\" data-id=\"1486\" target=\"_self\">7.25<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/06\/23\/\u00a7-7-26-schutzhaft\/\" data-type=\"post\" data-id=\"1493\" target=\"_self\">7.26<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/07\/06\/\u00a7-8-7-trascendencia-corporativa\/\" data-type=\"post\" data-id=\"1578\" target=\"_self\">8.7<\/a>). In the words of Shoshana Zuboff:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The declaration of a state of exception function in politics as cover for the suspension of the rule of law and the introduction of new executive powers justified by crisis. At Google in late 2000, it became a rationale for annulling the reciprocal that existed between Google and its users, steeling the founders to abandon their passionate and public opposition to advertising.<sup data-fn=\"0f390c97-c92d-4fea-b4ad-d9d854288f6e\" class=\"fn\"><a href=\"#0f390c97-c92d-4fea-b4ad-d9d854288f6e\" id=\"0f390c97-c92d-4fea-b4ad-d9d854288f6e-link\">1<\/a><\/sup><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">By suspending the reciprocity between that determined that user data would be used only to make service improvements to the company\u2019s products (a \u201clegitimate state\u201d in any business model), Google tacitly declared a state of exception and claimed sovereignty over this information. The data collected by the Search servers began to be seen not as a <em>method<\/em> for providing better service but as a <em>source of revenue<\/em> that could be capitalized and turned into surplus value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Zuboff associates this circumstance with one of the basic principles of colonial policy and imperialism (<a href=\"https:\/\/locusterribilis.com\/en\/2026\/07\/02\/\u00a7-8-4-bip\/\" data-type=\"post\" data-id=\"1545\" target=\"_self\">8.4<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/07\/21\/\u00a7-8-20-prisioneros\/\" data-type=\"post\" data-id=\"1685\" target=\"_self\">8.20<\/a>), Marx\u2019s idea of the \u201coriginal sin of simple robbery,\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">which centuries ago had made possible the \u2018original accumulation of capital\u2019 (Marx) and had started all further accumulation, had eventually to be repeated lest the motor of accumulation suddenly die down.<sup data-fn=\"5618acdf-9ba9-479d-b05d-42e7b093e46a\" class=\"fn\"><a href=\"#5618acdf-9ba9-479d-b05d-42e7b093e46a\" id=\"5618acdf-9ba9-479d-b05d-42e7b093e46a-link\">2<\/a><\/sup><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Google\u2019s declaration of sovereignty over the trail of information that its users leave behind when using its search engine initiates a cycle of dispossession in which we are robbed of private information about our lives, tastes, desires and aspirations, which becomes the property of a corporation and is brazenly used to generate profits. This invasion and theft of our private lives is the continuation by cybernetic means of the media\u2019s incursion into the human <em>domus<\/em> (<a href=\"https:\/\/locusterribilis.com\/en\/2026\/07\/31\/\u00a7-9-9-una-familia-americana\/\" data-type=\"post\" data-id=\"1762\" target=\"_self\">9.9<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/08\/07\/\u00a7-9-15-jennifer-ringley-lifecaster\/\" data-type=\"post\" data-id=\"1823\" target=\"_self\">9.15<\/a>), which now penetrates into our inner life and social existence, into our very experience of the world. Surveillance capitalism initiates a phase of media evolution subsequent to the Ballardian invasion of the human mind (<a href=\"https:\/\/locusterribilis.com\/en\/2026\/04\/06\/\u00a7-5-12-hipersecularizacion-1\/\" data-type=\"post\" data-id=\"961\" target=\"_self\">5.12<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/07\/23\/\u00a7-9-2-publico-y-privado\/\" data-type=\"post\" data-id=\"1708\" target=\"_self\">9.2<\/a>, <a href=\"https:\/\/locusterribilis.com\/en\/2026\/07\/25\/\u00a7-9-4-dificultades-tecnicas\/\" data-type=\"post\" data-id=\"1720\" target=\"_self\">9.4<\/a>), in which the economy and the media have not only penetrated the psyche but begin to extract information from it in the form of data.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ol class=\"wp-block-footnotes has-small-font-size\"><li id=\"0f390c97-c92d-4fea-b4ad-d9d854288f6e\" class=\"translation-block\">Zuboff, <em>Surveillance Capitalism<\/em>, 74. <a href=\"#0f390c97-c92d-4fea-b4ad-d9d854288f6e-link\" aria-label=\"Jump to footnote reference 1\" data-no-translation-aria-label=\"\" data-trpgettextoriginal-aria-label=\"0\" target=\"_self\">\u21a9\ufe0e<\/a><\/li><li id=\"5618acdf-9ba9-479d-b05d-42e7b093e46a\" class=\"translation-block\">Hanna Arendt, <em>The Origins of Totalitarianism<\/em>, 192-93.\u00a0 <a href=\"#5618acdf-9ba9-479d-b05d-42e7b093e46a-link\" aria-label=\"Jump to footnote reference 2\" data-no-translation-aria-label=\"\" data-trpgettextoriginal-aria-label=\"0\" target=\"_self\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>In time, the Strangefolk found their way into the higher reaches of the mountain And it was there that they found the caves of unimaginable sincerity and beauty By chance, they stumbled upon the place where all good souls come to rest Gorillaz feat. Dennis Hopper, Fire Coming Out of the Monkey\u2019s Head La situaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":274836558,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"[{\"content\":\"Zuboff, <em>Capitalismo de vigilancia<\/em>, 107.\",\"id\":\"0f390c97-c92d-4fea-b4ad-d9d854288f6e\"},{\"content\":\"Hanna Arendt, <em>Los or\u00edgenes del totalitarismo<\/em>, 135.\u00a0\",\"id\":\"5618acdf-9ba9-479d-b05d-42e7b093e46a\"}]","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[786109759],"tags":[786109777,786109780,786109784,786109785,786109786,786109776,786109782],"class_list":["post-1982","post","type-post","status-publish","format-standard","hentry","category-capitulo-10","tag-capitalismo-de-vigilancia","tag-google","tag-hanna-arendt","tag-imperialism","tag-imperialismo","tag-surveillance-capitalism","tag-zuboff"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgYHfz-vY","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts\/1982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/users\/274836558"}],"replies":[{"embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/comments?post=1982"}],"version-history":[{"count":6,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts\/1982\/revisions"}],"predecessor-version":[{"id":1999,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts\/1982\/revisions\/1999"}],"wp:attachment":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/media?parent=1982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/categories?post=1982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/tags?post=1982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}