{"id":2055,"date":"2026-09-07T05:33:00","date_gmt":"2026-09-07T10:33:00","guid":{"rendered":"https:\/\/locusterribilis.com\/?p=2055"},"modified":"2026-08-31T07:34:18","modified_gmt":"2026-08-31T12:34:18","slug":"%c2%a7-10-9-trabajo-cognitivo","status":"publish","type":"post","link":"https:\/\/locusterribilis.com\/en\/2026\/09\/07\/%c2%a7-10-9-trabajo-cognitivo\/","title":{"rendered":"\u00a7\u00a010.9. Cognitive Labor"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Meanwhile, down in the town, the Happyfolk slept restlessly<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Their dreams invaded by shadowy figures digging away at their souls<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Every day, people would wake and stare at the mountain<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Why was it bringing darkness into their lives?<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Gorillaz feat. Dennis Hopper, <em>Fire Coming Out of the Monkey\u2019s Head<\/em><\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">In our time, the division of labor we inherited from the industrial era has been transformed by the digital economy into a <em>division of learning<\/em>, a new principle of social ordering in which access to information and education has created the so-called \u201cknowledge economies.\u201d In these economies the production of products and services is based on intellectual activities that have been defined as \u201ccognitive labor\u201d (\u201cBifo\u201d Berardi) or \u201cimmaterial labor\u201d (Lazzarato, Hardt and Negri) and require a high level of specialization. Those who are fortunate enough to be able to pay for an education or to be trained at their jobs have the possibility to update their skills to the new digital contexts. Those who do not, become labor for the less immaterial tasks. While some of us live between the third and fourth industrial revolution, most still work in the second.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The digital knowledge applied to the surveillance economic model creates what Zuboff calls <em>the problem of the two texts<\/em>. The first of these is a pubic text that takes place in the internet and \u201cis composed of what we inscribe on its pages: our posts, blogs, videos, photos, conversations, music, stories, observations, \u201clikes,\u201d tweets, and all the great massing hubbub of our daily lives captured and communicated.\u201d<sup data-fn=\"b640b01f-2f72-43df-adbb-381375461f5a\" class=\"fn\"><a href=\"#b640b01f-2f72-43df-adbb-381375461f5a\" id=\"b640b01f-2f72-43df-adbb-381375461f5a-link\" target=\"_self\">1<\/a><\/sup> However, alongside this text there is another, which is the shadow of the first one and is hidden to all users. This <em>shadow text<\/em> provides information to the first one and is \u201ca burgeoning accumulation of behavioral surplus and its analyses, and it says more about us than we can know ourselves. Worse still, it becomes increasingly difficult, and perhaps impossible, to refrain from contributing to the shadow text. It automatically feeds on our experience as we engage in the normal an necessary routines of social participation.\u201d<sup data-fn=\"04f466c6-5c07-4684-933e-af014280b00d\" class=\"fn\"><a href=\"#04f466c6-5c07-4684-933e-af014280b00d\" id=\"04f466c6-5c07-4684-933e-af014280b00d-link\" target=\"_self\">2<\/a><\/sup> It is from this hidden text that the walls of virtual <em>paradeisos<\/em> are built.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that the second text is hidden has important implications for our argument. If data extraction is secret, conducted in the shadows, the operations that monetize surveillance capitalism are faceless and therefore unaccountable. Just as a corporation has no face and no personality and for that reason could not have a voice and a right to expression, the shadow text presents us with an ungraspable and invisible enemy. This circumstance resembles what Mark Fisher called the \u201cthe shadowy, centerless impersonality proper to a corporate conspiracy.\u201d As an anonymous layer, the shadow text of surveillance capitalism casts us into an opaque world in which the only concern of the participants in the conspiracy, says Fredric Jameson,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">is not personal but corporate, for the vitality of the network or the institution, a disembodied distraction or inattentiveness engaging the absent space of the collective organization itself\u2026<sup data-fn=\"c29a0920-34ae-4116-bb4e-a34a87982906\" class=\"fn\"><a href=\"#c29a0920-34ae-4116-bb4e-a34a87982906\" id=\"c29a0920-34ae-4116-bb4e-a34a87982906-link\">3<\/a><\/sup><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Just like the corporatism of the the 20th century, in which \u201cthe causes of abuse or atrocity are so systemic, so diffuse, that no individual can be held responsible,\u201d<sup data-fn=\"11e36501-6ea5-4b7e-b288-069a5d43017f\" class=\"fn\"><a href=\"#11e36501-6ea5-4b7e-b288-069a5d43017f\" id=\"11e36501-6ea5-4b7e-b288-069a5d43017f-link\" target=\"_self\">4<\/a><\/sup> surveillance capitalism inherits and deepens the problem, for how could the algorithms in charge of data mining and analysis be held accountable? Since its hidden operations are nameless and faceless, surveillance capitalism is a socially destructive force. It does not feel bound to society by ties of respect and responsibility, its main concern is for the vitality of the networks, digital or otherwise, that constitute the operational substrate of its profits.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ol class=\"wp-block-footnotes has-small-font-size\"><li id=\"b640b01f-2f72-43df-adbb-381375461f5a\" class=\"translation-block\">Zuboff, <em>Surveillance Capitalism<\/em>, 186 <a href=\"#b640b01f-2f72-43df-adbb-381375461f5a-link\" aria-label=\"Jump to footnote reference 1\" data-no-translation-aria-label=\"\" data-trpgettextoriginal-aria-label=\"0\" target=\"_self\">\u21a9\ufe0e<\/a><\/li><li id=\"04f466c6-5c07-4684-933e-af014280b00d\" class=\"translation-block\">Ib\u00edd. <a href=\"#04f466c6-5c07-4684-933e-af014280b00d-link\" aria-label=\"Jump to footnote reference 2\" data-no-translation-aria-label=\"\" data-trpgettextoriginal-aria-label=\"0\" target=\"_self\">\u21a9\ufe0e<\/a><\/li><li id=\"c29a0920-34ae-4116-bb4e-a34a87982906\" class=\"translation-block\">Frederic Jameson, <em>The Geopolitical Aesthetic: Cinema and Space in the World System<\/em>, 66. Quoted by Fisher in <em>Capitalist Realism<\/em>, 74. <a href=\"#c29a0920-34ae-4116-bb4e-a34a87982906-link\" aria-label=\"Jump to footnote reference 3\" data-no-translation-aria-label=\"\" data-trpgettextoriginal-aria-label=\"0\" target=\"_self\">\u21a9\ufe0e<\/a><\/li><li id=\"11e36501-6ea5-4b7e-b288-069a5d43017f\" class=\"translation-block\">Fisher, <em>Capitalist Realism<\/em>, 108. <a href=\"#11e36501-6ea5-4b7e-b288-069a5d43017f-link\" aria-label=\"Jump to footnote reference 4\" data-no-translation-aria-label=\"\" data-trpgettextoriginal-aria-label=\"0\" target=\"_self\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Meanwhile, down in the town, the Happyfolk slept restlessly Their dreams invaded by shadowy figures digging away at their souls Every day, people would wake and stare at the mountain Why was it bringing darkness into their lives? Gorillaz feat. Dennis Hopper, Fire Coming Out of the Monkey\u2019s Head En nuestra \u00e9poca la divisi\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":274836558,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"[{\"content\":\"Zuboff, <em>Capitalismo de vigilancia<\/em>, 255\",\"id\":\"b640b01f-2f72-43df-adbb-381375461f5a\"},{\"content\":\"Ib\u00edd., 256.\",\"id\":\"04f466c6-5c07-4684-933e-af014280b00d\"},{\"content\":\"Frederic Jameson, <em>The Geopolitical Aesthetic: Cinema and Space in the World System<\/em>, 66. Citado por Fisher en <em>Capitalismo realista<\/em>, 106.\",\"id\":\"c29a0920-34ae-4116-bb4e-a34a87982906\"},{\"content\":\"Fisher, <em>Realismo capitalista<\/em>, 108.\",\"id\":\"11e36501-6ea5-4b7e-b288-069a5d43017f\"}]","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[786109759],"tags":[786109777,786109822,786109298,786109775,786109776],"class_list":["post-2055","post","type-post","status-publish","format-standard","hentry","category-capitulo-10","tag-capitalismo-de-vigilancia","tag-jameson","tag-mark-fisher","tag-shoshana-zuboff","tag-surveillance-capitalism"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgYHfz-x9","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts\/2055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/users\/274836558"}],"replies":[{"embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/comments?post=2055"}],"version-history":[{"count":6,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts\/2055\/revisions"}],"predecessor-version":[{"id":2061,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/posts\/2055\/revisions\/2061"}],"wp:attachment":[{"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/media?parent=2055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/categories?post=2055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locusterribilis.com\/en\/wp-json\/wp\/v2\/tags?post=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}