§ 5.9. The emperor’s media clothing

The fact that contemporary celebrity enjoys the privilege of exception—let’s think of Bertolucci and Polanski (3.3.1)—points to an even deeper aspect that binds it to sovereignty. As a zone of indistinction between public and private (1.12, 4.5), the celebrity is the victim of a profound ambiguity: it is, on the one hand, an individual and, on the other, a commodity which owes itself to its public. The celebrity, the actor and the model are such by virtue of their physical appearance, which determines their value in the market and turns them into “chosen” individuals who must renounce, or at least considerably decrease, their right to a private life. In a similar way to how the bulk of humanity is “disrobed” of his bios to be manipulated as zoē, the celebrity has been disrobed of his private life and outfitted once again with a “media suit.” Thus, it is a prisoner of sorts of the locus terribilis of the media, a homo sacer who can be stripped of his privacy but cannot be sacrificed as a commodity. (0.12, 1.4, 2.10, 2.13, 4.7)

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